I ran across a ridiculous flash ad on a MSN Health & Fitness page. I’ve included two screenshots below:

I'm proud of my butt and I think it's proud of me. Just do it.

Find your workout at nikewomen.com

What was your impression of the ad? Did you say to yourself, “yeah, I’m proud of the way my body looks”, or was your reaction more along the lines of, “what the freakin’ heck?” Note to Nike marketing: file this ad under “things not to place next to ‘Just do it’ .”

Nike might as well have written “Just tap it.” Jeez.

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